What is Party Hardy?
Party Hardy is the name and mission for this beautiful bride's bachelorette party. With her married name being Hardy and the intent of throwing a kick-a** party, Party Hardy was a no brainer for this bachelorette weekend's theme.
So... what WAS the theme?
Jordan, our bachelorette, is a huge fan of country music and going to the rodeo but she grew up on ABBA and 70's disco. Marrying these genres we decided on the perfectly fitting 'disco cowgirl'. This weekend would be filled with bedazzled boots and shimmering cowgirl hats. It was imperative that the theme of the weekend was eclectic and tailored to the bride's personality.
What were the deliverables?
To make this bachelorette weekend feel truly personalized, I created a custom visual identity complete with a name, slogan, logo, and themed graphics for apparel and accessories. The bride and her beau are devoted fans of their local summertime rodeo, which became a playful and sentimental source of inspiration for the weekend's aesthetic.
I illustrated a custom graphic of the bride, confidently saddled up and ready to ride, as the centerpiece for the sweatshirt design. The weekend's official slogan, “Party Hardy: Same Cowboy Forever,” captured the celebratory spirit with a cheeky nod to lifelong commitment. These designs were screen-printed in black ink onto light pink Gilman crewneck sweatshirts, with the bride’s version set apart in white for a special touch.
The branding extended to custom can coozies, also in all pink. Most featured the phrase “Getting Rowdy,” while one special white coozie for the bride that read “Getting Hitched.” To tie it all together and keep the weekend running smoothly, I also designed printed itineraries detailing each day’s events—ensuring guests could stay in the moment without missing a beat.
